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brand logo and identity for iberico ham from spain by JRDG

Product description

o increase awareness and sales in the U.S. market of the premium ibérico ham from spain,
a branding and marketing campaign was launched - headed by american design studio JRDG
to create a brand logo and identity, website and marketing materials. positioned like a
luxury product, the ibérico prosciutto logo emphasises a leg of ham - covering aspects of advertising,
merchandising, point of sale, press release, event and interactive communications.

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