Herbert Bayer,Paul Rand,Bernard Rudofsky etc SEVEN DESIGNERS LOOK AT TRADEMARK DESIGN

Herbert Bayer,Will Burtin,Creston Doner,Egbert Jacobson [Editor],Alvin Lustigm,Paul Rand,Bernard Rudofsky

Egbert Jacobson [Editor]: SEVEN DESIGNERS LOOK AT TRADEMARK DESIGN. Chicago: Paul Theobald, 1952. First Edition. Quarto. Embossed yellow cloth decorated in red. Printed dust jacket. Red endpapers with black vignettes. 172 pp. 400 illustrations in various colors. Former owners signature on front endpaper under the jacket flap. Beautiful example of the fragile, unclipped dust jacket: one tiny chip to rear upper corner, a trace of nicking along edges and a short closed tear on the rear panel. Spine is not sun-faded [as usual with the pink jacket]. Hard to imagine finding a nicer copy of this book. A fine copy -- rare in this condition.

Absolutely one of the coolest graphic design books I have ever seen, and pretty darn rare to boot. A nice copy of a book seldom found in collectible condition. My highest recommendation.

8.75 x 11 hardcover book in screen-printed and embossed cloth-covered boards with 172 pages and 400 illustrations in various colors. Includes original, illustrated essays by Herbert Bayer, Will Burtin, Creston Doner, Alvin Lustig, Paul Rand and Bernard Rudofsky.

"The trademark becomes doubly meaningful when it is used both as an identifying device and an illustration, each working hand in hand to enhance and dramatize the effect of the whole." -- Paul Rand