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We Make Magazines: Inside the Independents

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Explores and celebrates magazine culture through cutting-edge visuals and editorial contributions
from around the world.
An explosion of independent publishing has emerged in recent years. Their unusual
use of freedom of expression promotes excellence in writing, editorial design
and visual arts. Independent print media experiment with, cultivate and develop
the magazine form in a way the mainstream is unable to risk. We Make Magazines
explores magazine culture and celebrates the energy and visual dynamite that
can be found outside the publishing mainstream.
The book showcases more than 100 independent magazines from 30 countries
around the globe with stunning spreads and layouts. Edited by passionate magazine
connoisseurs, it features exclusive interviews with international experts and
at the same time illustrates the diverse topics that are fundamental to magazine
publishing such as the golden rules of advertising, the secret to success, finding
out who your readers are and how to go about making each issue.
We Make Magazines includes a magazine directory on over 700 of the most cutting-
edge independent magazines worldwide and is presented in a visually driven
format with cover images, spreads as well as websites. Ten guest magazines at
the vanguard of independent magazine publishing are also highlighted with indepth
interviews with the editors and founders. These include BabyBabyBaby
(Mexico), Good (US), idN (Hong Kong) Karen (UK), Kasino A4 (Finland), Las Mas Bella
(Spain), Liebling (Germany), Nuke (France), Sang Bleu (Switzerland) and Volume
(Netherlands).
We Make Magazines is an essential read for everyone with a passion for print.
It has been published to accompany the international magazine symposium
Colophon 2009.

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