In August of 2009, Saturdays opened its doors on a small, cobblestone street in Soho. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits while sourcing and selling books, fine art and other lifestyle accessories. Today, Saturdays creates, designs and produces its own line of menswear focusing on high-quality craftsmanship, authenticity and traditional style.
In addition to clothing, the up-front espresso bar serves their own blend of La Colombe coffee brewed by some of the best baristas in the city. Out back, the fully planted yard acts as a wood-decked sanctuary from the streets. It is a place to enjoy your coffee, hang out with friends or have a quiet meeting.
In the years since Saturdays opened, it has served as a hang out for some of New York’s most influential artists, surfers and thinkers, all of whom have helped redefine what it means to live, work and surf in New York City.
FRAMED is a new category of interior device which allows digital art to illuminate the space with the ease of hanging a painting or an art piece.
The evolution of the technologies around the PC and the web has brought out an expansive range and depth in digital art, a field which infuses various media including graphic, video, program, application and web. FRAMED was designed as “a new form of art frame” to enjoy and experience such new forms of digital art within a normal, daily setting.