In August of 2009, Saturdays opened its doors on a small, cobblestone street in Soho. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits while sourcing and selling books, fine art and other lifestyle accessories. Today, Saturdays creates, designs and produces its own line of menswear focusing on high-quality craftsmanship, authenticity and traditional style.
In addition to clothing, the up-front espresso bar serves their own blend of La Colombe coffee brewed by some of the best baristas in the city. Out back, the fully planted yard acts as a wood-decked sanctuary from the streets. It is a place to enjoy your coffee, hang out with friends or have a quiet meeting.
In the years since Saturdays opened, it has served as a hang out for some of New York’s most influential artists, surfers and thinkers, all of whom have helped redefine what it means to live, work and surf in New York City.
The Adam et Rope’ Shiroganedai fragship Store, which opened in the spring of 1990 and has become a familiar landmark of the Shirokanedai area, has undergone renewal and been transformed into a grand house rich with greenery and based on the concept of “Biotop,” a space where the essential ecosystem for living things, including people, is maintained.
As our new creative director, we welcome stylist/photographer Takashi Kumagai, who has gathered together a team of outstanding creators respected in their individual specialties. At the Treehouse is Takashi Kobayashi, a leading authority in this field. Our green coordinator is Hiroshi Kobayashi of FUGA, and Uichi Yamamoto is the producer of our third floor restaurant.