In August of 2009, Saturdays opened its doors on a small, cobblestone street in Soho. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits while sourcing and selling books, fine art and other lifestyle accessories. Today, Saturdays creates, designs and produces its own line of menswear focusing on high-quality craftsmanship, authenticity and traditional style.
In addition to clothing, the up-front espresso bar serves their own blend of La Colombe coffee brewed by some of the best baristas in the city. Out back, the fully planted yard acts as a wood-decked sanctuary from the streets. It is a place to enjoy your coffee, hang out with friends or have a quiet meeting.
In the years since Saturdays opened, it has served as a hang out for some of New York’s most influential artists, surfers and thinkers, all of whom have helped redefine what it means to live, work and surf in New York City.
2002年、"ART FOR EVERYDAY"をテーマに掲げ誕生したTシャツ専門のレーベル。日々、世界で生み出されているアーティスティックなグラフィックをTシャツというキャンバスに表現、発表しています。ゲームやアニメなどこれまでファッションとは無縁であった業界とのコラボレーションも数多く展開し、BEAMSの持つボーダーレスな感覚をさらに先へと進めています。