Well-qualified marketing professional adaptive to changing market conditions. Demonstrated ability to provide leadership to an organization with a focus on revenue and product longevity. Creative Marketing Manager with broad-based background in highly competitive and dynamic organizations. Recognized as a decisive leader and excellent team player.
<<Summary of Skills>>
•Online marketing strategies
•Social media marketing
•Press release writing
•Complex problem resolution
•Online Media Buying
•Managed team of three marketing associates in all online media buying.
•Bought banner placement that profitably increased traffic to company website by 25%.
•Directed team to develop database of more than 1 million double opt-in members for weekly product update emails.
•Effectively raised $30,000 in sponsorship dollars for a nonprofit organization through effective networking and community involvement activities.
•Increased website traffic by 60% to over 30K daily views through effective meta-tagging, blogging and search engine submissions.
•Effectively executed new marketing outlines based on market research data collected to reflect consumer interest on both tactical and strategic levels.
•Implemented strategy targeting high-profile clientele.
•Replaced industry leader within 9 months of product launch.
•Defined industry segments and identified opportunities in domestic and international markets.
•Advised and assisted major computer companies, small businesses and non-profit organizations in business startup, business plans, marketing, public relations and communications